Automotive Display
Objectives:
-
Allow consumers to experience
the vehicles in a fun, relaxed and informative environment
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Generate direct sales as a result of on
mall presence
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Target key promotional periods to generate
qualified leads and create a database for future sales
efforts
-
Generate awareness of the Dealership
Component Examples:
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Annual sponsorship commitment
-
Brand/ Dealership
category exclusivity
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Vehicle on displays - elevated wood
platforms
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Direct connect phone line to the dealership
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On
mall advertising: one network of table tents, 22 x 28
posters, additional event sponsorship
Testimonials:
“The Bayside and Sunset Mall displays
are working out great. Both our displays are generating traffic
to the store
as well as phone and e-mail leads. We are closing deals as a
result of our displays. I am very happy with the results and
look forward to our continued partnership.”
- Jose Lazo,
GM- Kendall Scion
"We have been selling approximately 8
cars a month that we can track directly. There are sales that
are stimulated at
the Mall venues that are not easy to record but we have put
processes in place that will improve our data. We also have
more plans to better stimulate the customers thru video and
kiosk type displays. I feel confident that the Malls are the
best non-confrontational way to introduce our product and pave
the way to the sale. We are also featuring the Mall Displays
in our advertising and are working with other tenants to create
a Portfolio of special packages that would be offered to customers
that started the "Road To The Sale" at the Mall.
I look forward to a consistent improvement in our displays and
opportunities at your Mall."
-
Jim R. Jackintelle, GSM -
Palm Beach Motor Cars Ltd
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